From caddie cash to Callaway’s latest irons, here’s what’s 🔥

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The Highlights:

Introduction:

Callaway has once again raised the bar with their new Apex lineup, introducing the AI200, AI300, and Ti Fusion irons. These irons are designed with a blend of cutting-edge technology and craftsmanship, catering to a wide range of golfers. Whether you're a better player looking for precision or someone seeking more forgiveness with a touch of power, these irons have something for everyone.

AI200 Irons: The Fully Forged Player’s Distance Iron

The AI200 irons stand out with their fully forged design, a feature that Callaway has emphasized to deliver a “tour-level” feel. Unlike traditional cavity back designs, the AI200’s construction combines a hard steel face with a soft steel body, providing the precise feedback and control that better players demand.

Callaway has also incorporated their AI Smart Face technology, which optimizes the face design for greater spin and launch consistency across the entire hitting area. This technology helps eliminate “hot spots” that can lead to inconsistent performance, ensuring that every shot feels solid and controlled.

The Forged 455 Face Cup in the AI200 extends further into the heel and toe, moving the center of gravity closer to the impact area. This positioning results in more stable strikes and impressive ball speed, even on off-center hits. Additionally, Callaway’s use of MIM (Metal Injection Molding) weighting fine-tunes the launch and spin characteristics of the iron, giving players confidence in every swing.

With its Dynamic Sole Design, the AI200 also excels in turf interaction, offering more forgiveness through the ground. These features make the AI200 irons ideal for players who appreciate the aesthetics and feel of better player’s irons but also want the benefits of game improvement technology. Whether you’re a golfer who used to play regularly but now needs a little more forgiveness, or someone looking to elevate their game without losing confidence, the AI200 irons are a perfect choice.

AI200 Spec Sheet:

The AI300 irons represent Callaway’s commitment to creating irons that are both forgiving and high-performing. Built with a hollowbody design, the AI300 irons are crafted for golfers who need a bit more help getting the ball airborne and keeping it on line.

Like the AI200, the AI300 irons feature the 455 Carpenter steel face and AI Smart Face technology, ensuring that you get both impressive ball speed and consistent spin. However, the AI300 is geared more towards game improvement, with a slightly larger profile that inspires confidence at address. The added forgiveness does not come at the cost of feel, as these irons still provide valuable feedback, helping players improve their swing and shot-making ability.


The AI300 irons are perfect for golfers looking to make the next step in their game. They offer the forgiveness and ease of use associated with game improvement irons, while still giving players the feedback they need to refine their skills.

AI300 Spec Sheet:

The Ti Fusion irons—pronounced "Tie Fusion"—are Callaway's most advanced offering in this lineup, designed for low- to mid-handicap golfers who seek a combination of distance, feel, and consistency. These irons feature a titanium forged face attached to a 1020 stainless steel body, a combination rarely seen in irons due to the difficulty of welding these materials together. However, Callaway’s innovative manufacturing process has made it possible to create a super-fast face with a sweet spot larger than any steel-faced iron.

The Ti Fusion irons are also equipped with internal urethane microspheres, which enhance feel and consistency across the face. The titanium face, designed using artificial intelligence, flexes more efficiently at impact, leading to increased ball speed and a softer feel. This technology is especially beneficial in the long irons, where distance and forgiveness are maximized, while the short irons offer more spin consistency for better control.

With its modern lofts and a shape that appeals to better players, the Ti Fusion irons are geared toward golfers who want a tour-level performance with a little extra help on mishits. The dark finish and narrow topline give these irons a sleek, premium look, making them an attractive addition to any golfer’s bag.

Availability and Pricing

Apex AI200 & AI300 irons are priced at $200 per club

Apex Ti Fusion irons are priced at $300 per club

Stock Shaft: True Temper Dynamic Gold Mid Steel

Stock Grip: Golf Pride Z grips

Pre-sale starting August 15 and in stores on August 23.


Pre-Order Now

Don’t miss your chance to experience Callaway's latest innovations. Pre-order your Apex AI200, AI300, or Ti Fusion irons today and take your game to the next level.

Imagine lugging around a golf bag for a living and making more money than 75% of the guys actually swinging the clubs. Well, that’s exactly what Ted Scott, Scottie Scheffler’s caddie, did this year. Scott might not be the one draining putts, but he’s definitely cashing in, raking in a cool $2.6 million this season. To put that in perspective, if Scott were a golfer, he'd rank 59th out of 239 players in terms of earnings. That’s right—he’s out-earned three-quarters of the tour pros who picked up a check this year.

Let’s break it down: Scott’s earnings put him comfortably in the top 25% of all golfers who made money on tour. And while most of us are struggling to break 100 at the local muni, Scott’s over here making millions just by carrying a bag and giving a few pointers to the world’s top player. Talk about job perks!

Sure, Scottie Scheffler’s swing might be doing the heavy lifting, but it’s Scott who’s guiding him through every tough lie, every tricky putt, and every clutch moment. It’s a partnership that’s clearly paying off, and not just in trophies.

Speaking of money... did you know?

Bryson DeChambeau played in four PGA Tour-sanctioned events in 2024 (the four majors). He earned $6.99 million in those events. That puts him at No. 9 on the tour’s unofficial money list—even though he can’t play on the PGA tour.

Imagine earning $8 million in a week without even stepping onto the golf course. Sounds like a dream, right? Well, for Scottie Scheffler, that dream became a reality last week. While other players were grinding it out on the course, Scheffler was raking in a cool $8 million just for being the best throughout the regular PGA Tour season.

 

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